Before DESHINO, there was a small London garage, two friends and a car being turned into something it had never been intended to become.
Pete was not trying to create a legacy. He was trying to make a hot rod go faster.
Nearly fifty years later, the same care, ingenuity and refusal to settle for the first version found a name.
DESHINO.
INDEPENDENT GRAPHIC CULTURE.
Built for a quarter mile. Nearly fifty years of momentum.